The worth of an SEO audit comes from the decisions and fixes it enables, not from the number of pages in a PDF.
Scope determines effort
A brochure site with twenty accessible pages may require a focused crawl and index review. A multi-language ecommerce site with faceted navigation or a migration has many more failure modes.
Request clarity on whether the quote covers crawling, Search Console review, manual SERP inspection, implementation guidance and retesting.
What a useful finding looks like
A practical issue log identifies the affected URL or template, the observed behaviour, likely business impact, recommended correction, owner and method of validation. A generic “improve page speed” note is not enough.
A small set of well-evidenced issues may be worth more than hundreds of low-impact warnings.
How to compare proposals
Ask whether the audit checks actual rendered pages and whether content strategy, accessibility, measurement and redirect planning are included. Agree on the format and review meeting.
No universal audit price is meaningful without scope; treat quotes with identical checklists for every site cautiously.
Commission a diagnosis that can be implemented, prioritised and verified.
Apply this to your business
Identify the specific page, customer question or site signal involved. Verify current search-engine guidance and use actual site data before changing a live website. Search visibility and indexing are not guaranteed outcomes.
Need practical support? Explore SEO audits, compare all SEO disciplines, or contact Archeet Webtech.